"I stopped knocking on doors that were never going to open — and built my own."
Carrie Carter is a Fort Worth native — born and raised. She spent 25 years in the tech side of the travel industry, from Travelscape (which became Expedia) to Orbitz to Sabre. She built systems, managed clients, developed revenue, and helped shape how people experience travel from behind the scenes.
Then she got laid off. Found another job. Got laid off again. Two layoffs in three years after a quarter century of building someone else's dream.
Cowtown Tour Company — a mini bus with longhorn horns on the front, eleven seats, and a born-and-raised Fort Worth woman ready to show the world what her city is really made of. Group tours, private custom experiences, margarita tours, barbecue runs, and fully custom itineraries. With the 2026 FIFA World Cup coming to Fort Worth, there has never been a better time.
Website: cowtowntourco.com
In the quiet after the second layoff — the reflection, the prayer, the soul searching — Carrie asked a simple question: what if I stopped knocking on doors that were never going to open?
She used AI to work through her next chapter when she hit a wall. She saw a gap in Fort Worth — nobody was doing what she knew needed to be done. And she knew she was the one to fill it.